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ABOUT LAKSHME

Making Her Atmanirbhar

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LakshMe is a CSR initiative by Prudent Group. The founding idea of LakshMe is to impart the much-needed financial knowledge to women so that they know how to make their money work. We believe that money matters are not only the responsibility of men but women too. But women often shy away from this responsibility. Thus, gaining financial knowledge is the first step towards breaking other barriers which would empower them with belief and confidence in order to manage their finances.

Our belief is simple – an educated woman is a powerful ally. So, we want to educate women about finance so that they can shoulder their family’s financial responsibilities with their head held high. Lakshme works on the concept that you will truly never be free until you are financially independent. “If I am financially able, my life will stable”

Maitry Shah

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Maitry has completed her MBA in Finance from New York and started working in the sales team of Prudent Group. It was during her sales meet that she noticed women feeling uncomfortable when it came to money matters. They often took the back seat in the financial planning process and allowed their fathers and/or husbands to take important financial decisions without their involvement.

Being a financially independent woman herself, she believes that women should start integrating themselves in their family’s financial matters. Women should understand that financial literacy and acumen would make them more sensitive to the importance of money and how to make their money work for them. That is why she started the LakshMe platform to educate women and guide them to become atmanirbhar in all aspects of their lives, especially financial.

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We believe in starting at the grassroots and providing women with financial knowledge so that they can gain confidence in handling their finances. We, therefore, want to empower women so that they can handle the reins of their finances with aplomb.
To boost financial literacy, awareness and acumen among women in all strata of the society so that they can become financially independent.
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Prudent Group

Prudent Group was founded in the year 2000 in Ahmedabad, Gujarat. Over the span of merely two decades, Prudent is one of India's fastest growing Group in Financial Services having diversified vertical catering to distribution of various financial products like Mutual Funds, PMS, AIF, Equities, Bonds, Insurance and Property.

lakh customers

branches pan India

building

Crores+ AUM

largest group in retail transactions

As on 05th Feb 2021

Women make better investors, they are more consistent and also are better at letting it go. They know when to cut their losses and can hold the portfolio for the long-term. Women should acknowledge these strengths and start working towards being financially independent.

Sanjay Shah

Founder & Director of Prudent

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