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PRIVACY POLICY

The website ‘www.lakshme.com’ (hereinafter referred as ‘website’) is owned and operated by Prudent Corporate Advisory Services Limited (hereinafter referred as “Prudent”). While information is the cornerstone of our ability to provide superior service, our most important asset is our customers' trust. Keeping customer information secure and using it only as our customers would want us to, is a top priority for all of us. This privacy policy sets out how Prudent uses and protects any information that you share when you use this website. At Prudent, we endeavor to ensure the confidentiality, integrity, and security of your and your family’s personal information, at all times

1) What we collect

We may collect the following information when you register on the website:

  • Name and Contact information, including email address
  • Personal & Demographic information
  • Browser and device information, IP address, location, connection details
  • Other information that can help us improve our services

If you register for our Services via a social media channels, we will obtain certain Personal Information you have provided to such social media channel (such as first name, last name and e-mail address). The information we obtain may depend on the privacy settings you have with the relevant social media channel. We use this information to contact you and undertake activities that you have specifically authorised us to do.

You hereby represent and warrant that any Personal Information that you submit in connection with your use of the Sites belongs to you.

2) How We May Use Personal Information

We may use your Personal Information for the following:

  • To perform compliance checks and internal record keeping
  • Respond to your inquiries and fulfill your requests, such as to send you newsletters or to respond to your questions and comments;
  • Send administrative information to you, for example, information regarding the Sites and changes to our terms, conditions, and policies;
  • Provide you with updates and announcements concerning our articles, offers, promotions of any products by our partners/affiliates and programs, and to send you invitations to participate in special programs;
  • Send you advertising/promotional material from any of our affiliates, and from our promotional and strategic partners;
  • For our business purposes, such as analysing and managing our businesses, market research, developing new features, enhancing our Sites, identifying usage trends, determining the effectiveness of our online activities, tailoring Site experience and Content based on your past activities on the Sites, and gauging users’ satisfaction and providing assistance (including troubleshooting in connection with user issues).

You will be free to unsubscribe your email address at any time, if you do not wish to receive such emails from us. We may also use your information to contact you via phone or email for market research or survey purposes from time to time.

3) How Personal Information May Be Disclosed

Your Personal Information may be disclosed to the following:

  • Third-party service providers, to facilitate our Services, provide the Services on our behalf, perform site-related services (including but without limitation, maintenance services, website hosting, data analysis, infrastructure provision, IT services, email delivery services database management, web analytics, and improvement of the Services’ features), operating the payment gateway functionality of the website or to assist us in analysing how our Services are used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose;
  • Third-party service providers, to facilitate our Services, provide the Services on our behalf, perform site-related services (including but without limitation, maintenance services, website hosting, data analysis, infrastructure provision, IT services, email delivery services database management, web analytics, and improvement of the Services’ features), operating the payment gateway functionality of the website or to assist us in analysing how our Services are used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose;
  • Data may also be disclosed as we believe to be necessary or appropriate: (a) under applicable law; (b) to comply with legal process; (c) to respond to requests from public and government authorities; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; and (g) to allow us to pursue available remedies or limit any damages that we may sustain;

4) How you can Access and Update Your Personal Information

To access or update your information, please login and make changes as required. Some of these changes may require you to provide documentary evidence. As an added security measure, we may require additional proof of identity prior to such change.

Remember to keep your Login Credentials safe and secret to prevent unauthorized access to your account. If you think that the security of your account has been compromised, change your password and contact us immediately for further assistance.

5) How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic, or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can customize its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to customize it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

6) Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over such third-party websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such sites. You should exercise caution and look at the privacy statement applicable to the website in question.

7) Data protection and information security

We do not share information about current or former users or their accounts to third parties. We follow strict security procedures for obtaining, processing and storing the personal information with which we have been entrusted. We will not disclose or make your personal information available to a third party (otherwise than where indicated within this privacy policy) without your consent. You can help to protect your personal information by ensuring that you keep your login and password secure. We also recommend that you log out of your account once you have completed your usage of account, especially if you are using a shared computer.

Your information will always be safe with Prudent. Prudent has appropriate security measures to protect against unauthorised access to or unauthorised alteration, disclosure and/or destruction of data. All stored information is appropriately encrypted and secured against unauthorised access.

8) Password Policy

The password policy is designed to maintain the confidentiality of personal information on the network by requiring strong passwords along with protection of these passwords.

Access to and use of password protected and/or secured areas of the Site are restricted to authorized users only. You should not obtain or attempt to obtain unauthorized access to such parts of our Site, or to any other protected materials or information, through any means not made available by us for your specific use. Unauthorized individuals attempting to access, or actually accessing, these areas can be subject to criminal and/or civil prosecution.

If you maintain an account that you access through this Site, you are solely responsible for maintaining the confidentiality of your account and password and for restricting access to your computer. You agree to accept responsibility for all activities occurring under your account or password that are due to your conduct, inaction, or negligence. Notify us immediately if you become aware of any disclosure, loss, theft or unauthorized use of your password.

9) Use of social media and your personal information

You may disclose your personal details by connecting your social media account to your website account or by logging into your website account from your social media account. If you register on the website using a social media account, we may post a generic registration message on your social media profile, and if you use interactive features on social media channels while logged in to your social media account, your actions will be transmitted to the applicable social media provider and may be available on your social media profile. We may also share your information regarding your activities on the website with third-party social websites to populate your social media wall that is visible to other people; however, you will have the option to control your privacy settings, where you can decide what you would like to share or not to share with others.

By connecting your website account and your social media account, you authorise us to share information with your social media account provider and you understand that the use of the information we share will be governed by the Data Privacy Policy of the social media site. If you do not want your Personal Information shared with other users or with your social media account provider, please do not connect your social media account with your website account and do not participate in social sharing on the website.

Similarly, if you participate in a live social media feed (which you may do, for example, by referencing us in your social media post or ‘liking’ us on a social media platform), your public username and profile photo may be displayed on the website along with your post.

10) Our Legal Obligation To You

We are bound by the (Indian) Information Technology Act, 2000, and comply with all its provisions. Under Section 43A of the (Indian) Information Technology Act, 2000, Prudent is obliged to maintain reasonable security procedures to safeguard your data.

Under Regulation 4 of the Information Technology (Reasonable Security and Procedures and Sensitive Personal Data or Information) Rules, 2011, Prudent is obliged to provide every registered user with a readable copy of the information that it keeps about you.

11) Changes to this Privacy Policy

This Privacy Policy is published on the website in compliance with Regulation 4 of the (Indian) Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011.

This privacy policy is reviewed from time to time and as such, will be subject to changes. If we decide to change this privacy policy, we will post the changes on the website. You must visit to this page periodically to review the most current version of the privacy policy. Your continued use of the services after the changes are incorporated in this section, will indicate your consent to our use of your information consistent with this Data Privacy Policy, including those changes.

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